This commercial are very realistic. Even though his grand father is too old to remember her name but she will always be in the heart of his Grand father. Because she is the most favorite child of his Grand father he save the other half of his burger just only for her. This scenarios shows that giving love to your family is the most important of all. This commercial is really touching and a memorable one in all of the commercial of McDonalds. It catch the emotions of customers because of the twist of the commercial. Karen, the girl in the commercial have no idea that she is the favorite of her grandfather until at the end it was revealed in the commercial. Most of us would be relate in this commercial because sometimes we are blind in jealousy that we don't feel the love of other people for us. This commercial is not just an promotion for the product but also a branding of McDonalds for a emotional commercials. Notice that McDonalds commercials touches everyone's heart.
The Mc Donalds shows the true value of relationship between Grand father and their Grand children. Even though these commercial is short but they show some moral values that we can use in our life. The technique that was used was Transfer or emotional Appeal.
Product : McDonalds Ph
Duration: 47 seconds
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